Back to the Picture – SOMA Gallery

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Established in 2005 in the South of Market District (SoMa) of San Francisco, Back to the Picture/SoMa has been located at 83 10th Street since 2011. This is a second storefront location for Back to the Picture which was first established on Valencia Street in 1985 as a custom picture framing provider and dealer of fine art prints.[1]

Back to the Picture maintains a private collection of works by contemporary artists and 20th century masters. Comprised mostly of color lithography, the collection includes works by such master artists as Rufino Tamayo, Salvador Dalí, Alexander Calder, Robert Gatewood, LeRoy Neiman, Jose Luis Cuevas, and more. Contemporary artists in our collection include Ester Hernández, Carmen Lomas Garza, Otto Aguilar, Calixto Robles, Juan R. Fuentes, Art Hazelwood, and others.[2]


1110 Howard Street, San Francisco

Contact Information

(415) 826-2321


Dates of Operation


Type of Space

Custom frame shop/Gallery

Community Served

Latina/o American artists/community

Additional Information and Resources

About this Article

This article was originally created as part of SOMArts Cultural Center's Making a Scene: 50 Years of Alternative Bay Area Spaces. To learn how to add or edit content please visit the Bay Area Society for Art & Activism's online History Collection Lab.


  1.!bttpsoma/cvwl, 6-26-15
  2.!private-collection/c21ux, 6-26-15