Joyce Gordon Gallery
Joyce Gordon Gallery is a commercial fine art gallery located in the downtown district of Oakland California. The gallery exhibits art that reflects the social and cultural diversity of the Bay Area and international artists. The aim of the gallery is to respect the creative pursuits of the individual and seeks to make such work accessible to a broad audience. 
406 Fourteenth St. Downtown Oakland, CA 94612
Dates of Operation
Type of Space
Primarily Bay Area Artists
Additional Information and Resources
Oral History Interview
[Michael Fontana] What circumstances lead to the founding of the Joyce Gordon Gallery?
[Joyce Gordon] The circumstances that lead me to opening Joyce Gordon evolved from my growing up in Berkeley around a lot of artist and attending art school myself. I thought the art world was a good match for me, I wanted to be a part of that world so I opened the gallery with great appreciation for the artist commitment and passion.
[MF] Given Joyce Gordon’s commitment to being a cultural catalyst as well as an exhibition space, how does Joyce Gordon enrich the local art scene and community?
[JG] Through art we began to understand and appreciate others more because each artist has a story to tell. From there some questions provoke conversation and from conversation understanding. So from there you began to build a community in which there is more understanding, appreciation and respect. Joyce Gordon Gallery is located in the community where all people are welcome regardless of race, ethnicity or income. Students from across the city come for art or history assignments, many non-profit org. who work with youth utilize the space for events as well as workshops.While at the same time giving exposure to many mid=career artist and exposing the community to renowned artist.
[MF] What do you see as the value of alternative spaces in the bay area art world?
[JG] There is great value in alternative space especially for artist of color because there are not enough galleries owned by people of color and other galleries are not so open to showing their work for one reason or another. The alternative spaces provide an opportunity for exposure for those artist and are very important.
The exhibition: Making a Scene: 50 Years of Alternative Spaces is on view from July 9th – August 20th, 2015.
About the Author: Michael Fontana is a Communications Intern for SOMArts Cultural Center and a undergraduate student at Oberlin College. 
About this Article
This article was originally created as part of SOMArts Cultural Center's Making a Scene: 50 Years of Alternative Bay Area Spaces. To learn how to add or edit content please visit the Bay Area Society for Art & Activism's online History Collection Lab.