Upper Playground

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Upper Playground is a San Francisco, California area art and fashion company founded by Matt Revelli in 1998.

Steven Brown described the company as selling "clothing that integrates and displays the work of local and international artists and designers". By 2007 the company distributed its clothing to over 300 stores globally.[1] Matt Revelli's brother Andrew Revelli joined the company in an executive capacity soon after its founding.[2]

The company also runs a San Francisco art gallery called FIFTY24SF.

Artists that have collaborated with Upper Playground include Sam Flores, Ron English, Gary Baseman, Evan Hecox, Chris Pastras, Jeremy Fish and Estevan Oriol. The company has also partnered with Adidas in the past for capsule collections.[3] [1]


220 Fillmore St.

Contact Information



Matt Revelli

Dates of Operation


Type of Space


Community Served

local artists/designers

Additional Information and Resources

About this Article

This article was originally created as part of SOMArts Cultural Center's Making a Scene: 50 Years of Alternative Bay Area Spaces. To learn how to add or edit content please visit the Bay Area Society for Art & Activism's online History Collection Lab.


  1. https://en.wikipedia.org/wiki/Upper_Playground"6-29-15"