Wonderland SF

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Wonderland SF Gallery and Boutique open its doors in San Francisco Mission District 2010, with the purpose of discovering and aiding Bay Area fashion designers, painters, photographers.

Our main goal is to provide and support Bay Area artists and designers. [1]


1266 Valencia St

Contact Information

(415) 641-4600 info@wonderlandsf.com



Dates of Operation


Type of Space


Community Served

fashion designers, painters, photographers

Additional Information and Resources

main goal is to provide and support Bay Area artists and designers

Oral History Interview

WHAT: As a part of the upcoming SOMArts exhibition Making a Scene: 50 Years of Alternative Bay Area Spaces, we interviewed Irene Hernandez-Feiks, founder and CEO, about Wonderland SF’s role and identity as an alternative art space, and the general relevance of alternative art spaces to the Bay Area art scene.

[Michael Fontana] What is the importance of supporting local artists in the dynamic context of the Bay Area and its art scene?

[Irene Hernandez-Feiks] Local artists have been what make our city truly diverse and interesting. That was the reason people came to visit our city or move here, art has brought different cultures together. It was part of our economy. Our artists pushed the boundaries, and are truly experimental; they are thought provoking. We made our art community our priority so please support us. Now with the local prevalence of technology we need to find a way to protect them.

[MF] What is central to Wonderland SF’s identity as an alternative space?

[IHF] For Wonderland SF, it is really important that we do not lose our art community. It is important to not sell out and to really allow artists to do their thing, inspire people, and get them excited. We want artists to be themselves and to make you feel something, whether you like it or not. We are trying to keep artists in the city and not pushed out. We also want to show the newcomers the importance of keeping our artists here in the city, of finding a way to work together, to be inspired by them, and to want to support them. I want people to find each other and collaborate with each other.

[MF] How would you characterize the impact of Wonderland SF on its local community?

[IHF] We have been supporting local artists for 15 years. We are staying true to our original concept while at the same time evolving and seeing how we can work with technology, and support and help each other out. We all have to evolve, grow with the time and make sure art stays relevant in this city.

[MF] What is the relevance of alternative spaces to the context of the Bay Area art scene historically and contemporarily?

[IHF] The relevance is the opportunity to create opportunities for artists and expose other people to amazing things, to grow and learn. To be inspired. To mixed different worlds. To do amazing things that no one has ever done before, to think outside the box….

The exhibition: Making a Scene: 50 Years of Alternative Spaces is on view from July 9th – August 20th, 2015.

About the Author: Michael Fontana is a Communications Intern for SOMArts Cultural Center and a undergraduate student at Oberlin College. [2]

About this Article

This article was originally created as part of SOMArts Cultural Center's Making a Scene: 50 Years of Alternative Bay Area Spaces. To learn how to add or edit content please visit the Bay Area Society for Art & Activism's online History Collection Lab.


  1. http://www.wonderlandsf.com/#!contact/c1bz2"6-29-15"
  2. http://www.somarts.org/wonderlandsfinterview/"7-1-15"